Piracy In The Motion Picture Industry (review)
نویسنده
چکیده
منابع مشابه
Empirical Study of Price , Promptness , and Proper Behavior
Piracy of trademarked, copyrighted, and/or branded goods and services is a critical factor in many industries. In the movie industry, which we study here, the Motion Picture Association of America (MPAA) estimates that piracy costs US movie studios $6.1 billion in 2005, the latest year for which data are available. (www.mpaa.org) The impact of piracy is viewed as so important to the movie indus...
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T motion picture industry has provided a fruitful research domain for scholars in marketing and other disciplines. The industry has high economic importance and is appealing to researchers because it offers both rich data that cover the entire product lifecycle for many new products and because it provides many unsolved “puzzles.” Although the amount of scholarly research in this area is rapidl...
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